Privacy Policy

Your privacy matters to us. This policy explains what data we collect, why we collect it, and how you can exercise your rights. By using LinkUp, you agree to the practices described here.

1. Who we are

LinkUp is a platform connecting content creators and brands, operated by LinkUp Tecnologia Ltda. For privacy-related questions, contact us at privacy@uselinkup.app.

2. Data we collect

• Email signup: name, email address, and password (stored as a secure hash via AWS Cognito).
• Google login: when you authenticate via Google OAuth, we receive your name, email address, and public profile picture as authorized by you on Google's consent screen. We do not access Gmail, Drive, Calendar, or any other Google account data.
• Profile information: data you fill in during onboarding, such as location, content niche, and partnership preferences.
• Usage data: how you navigate and interact with the platform, collected in aggregate to improve the service.
• Waitlist: email address provided when requesting early access.

3. How we use your data

• Create and manage your account.
• Authenticate your access securely.
• Send essential service communications (signup confirmation, important updates).
• Improve platform features and experience.
• Comply with legal obligations.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Who we share data with

Your data is processed by the following vendors essential to operating the service:

• Amazon Web Services (AWS): cloud infrastructure, authentication (Amazon Cognito), and database.
• Google LLC: authentication via Google OAuth (only when you choose that login method).

All vendors are contractually required to protect your data and not use it for other purposes.

5. Data retention

We keep your data while your account is active. Upon requesting deletion, we remove your personal data within 30 days, unless retention is required by law.

6. Your rights

You have the right to:

• Access the data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data.
• Withdraw consent at any time.
• Data portability to another service.

To exercise these rights: privacy@uselinkup.app.

7. Security

We use encryption in transit (TLS) and at rest, access controls, and industry-standard security practices to protect your data.

8. Cookies

We use essential cookies to maintain your session and aggregate analytics cookies (Google Analytics) to understand general platform usage. We do not use advertising tracking cookies.

9. Changes

We may update this policy periodically. When there are relevant changes, we will notify you by email or by a notice on the platform.